Veteran Technology Founder

Conceived and launched a two-sided marketplace called Hawkker. A platform for independent food businesses in the UK. Drove user growth and gained positive feedback from consumer and business userbase. Combined technology development, UI/UX design, and digital marketing expertise with leadership in product management, marketing, and operations.

Start-up Growth Skills

Product Development

Commercial assessment of a marketplace concept for independent food vendors. Focused on user-centered design, MVP development, and iterative product improvement.

  • Conducted market research and validated marketplace model
  • Developed MVP to validate product-market fit
  • Prototyped and wireframed to test the concept
  • Post-launch analysis with ongoing product refinement and expansion
    • FigmaAmplitudeSegmentLucky OrangeUser Analytics

    Social Media Strategy

    Development and management of social media strategy, influencer campaigns, and paid social advertising across platforms.

  • Led teams managing organic and paid content on Instagram, TikTok, Facebook, Twitter, and LinkedIn
  • Content strategy, creation, and scheduling
  • Designed influencer campaigns in the food industry
  • Deployed paid content across social advertising platforms
  • Analyzed engagement data and optimized content strategy
  • Managed follower growth and community engagement
  • Achieved view counts up to 750k on some content
    • Content StrategyEngagement AnalyticsCommunity ManagementPaid Social StrategyInfluencer ManagementHootsuite

    Digital Marketing Strategy

    Developed digital marketing and content strategy across web and native platforms, including blog and email campaigns.

  • Created and managed content strategy for the Hawkker Blog
  • Implemented SEO for web properties
  • Optimized app store listings for native app downloads
  • Developed and analyzed email marketing campaigns
  • Used web and app analytics to inform marketing decisions
  • Managed and optimized paid search campaigns
    • WordPressCopywritingGoogle AnalyticsGoogle Tag ManagerMailChimpContent MarketingGoogle AdsPPCMarketing AutomationEmail Campaigns

    Engineering Team Management

    Oversaw alignment of commercial objectives, product design, and technical resources with engineering team goals across the technology stack.

  • Managed projects balancing technical, marketing, and commercial priorities
  • Coordinated stakeholders within an international engineering team
  • Led product testing, roadmapping, and risk management for complex tech stack
  • Monitored, scaled, and optimized infrastructure
  • Controlled engineering development costs
  • Made technical decisions based on speed, scalability, and market timing
    • Project ManagementGitHubJiraTestingSentryTechnical RecruitmentProduct RoadmappingRisk Management

    Startup Operations

    Led development of internal systems, finance, recruitment, and operations across marketing, engineering, and customer success.

  • Member of Google Startup Campus London
  • Responsible for recruitment and human resources
  • Secured significant yearly R&D Tax Credit refunds
  • Managed subcontractors and freelancers
  • Oversaw customer support and success teams
  • Handled financial management with accounting software
  • Managed legal filings including contracts, NDAs, trademarks
  • Ensured compliance with financial and technology regulations
  • Pitched to investors, attended conferences, and promoted the product
    • SlackIntercomXeroUK IPO FilingsCompanies HouseHMRC
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